I watched today’s introduction of Apple’s new iPad, and I couldn’t help wondering:
Apple, where are the women?
Out of more than a dozen presenters from Apple and its developers, none were women.
Oh, there were many women represented in the photos and videos used to demonstrate Apple’s nifty new technology, but they were all silent actors, there to pretty up the demos just like the exotic flowers and lush landscapes. Women were portrayed as mothers or students, and only occasionally were they even shown using the device. Even the voice-overs on the iPad video and the TV ad were male voices.
I would expect women are a large segment of Apple’s customer base for the iPad and most of its other products. You wouldn’t know that from today’s parade of Apple’s senior executives and product managers, and its geekiest app developers. Maybe this has more to do with the fact that this was a product introduction. I certainly can’t remember off the top of my head any significant differences in any previous Apple events. It is pretty certain that most other technology companies are no better than Apple in this respect. Apple may even have a good record for diversity in its employment practices. I don’t know.
Then again, take a look at Apple’s top executives: people named Tim, Eddy, Scott, Jonathan, Bob, Peter, Phil, Bruce, Jeff. Or look at their board of directors: Arthur, William, Tim, Millard, Albert, Robert, Ronald … and, oh yes … Andrea.
Shouldn’t one of the largest companies in the world — a company worth more than Microsoft and Google combined — shouldn’t it be held to a higher standard?
Yesterday, March 7, was Apple’s iPad introduction.
Today, March 8, is International Women’s Day.
This might be a good day to tell Apple what you think of its new iPad.