The Most Important Challenge For Colleges Isn't Price—It's Attention

infoneer-pulse:

This is one of my favorite anecdotes: Last year, the University of Phoenix enlisted renowned Harvard Business School Professor Clayton Christensen to record a lecture. The university reserved a harbor-view room for Christensen and populated it with young people, so that the camera operators could record their reactions.

Before he began to speak, Christensen noticed that the audience appeared unusually engaged and attractive.

“What school do you guys go to?” he asked.

“We’re not students,” a young man told him. “We’re models.”

When Christensen told me this story, I laughed. But the University of Phoenix is serious — and smart. Putting a Harvard professor in front of a lecture hall filled with models is an acknowledgment that, in a Web-recorded lecture, appearance counts — even the few seconds of cutaways to reactions from gorgeous, engaged “students.”

» via The Atlantic

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    institution. World-Shaker, do...have any evidence...last...
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  14. world-shaker reblogged this from visualturn and added:
    Sidenote: More proof that the University of Phoenix is pretty skeezy. Fun fact: The University of Phoenix will not hire...
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  17. coolcatteacher reblogged this from infoneer-pulse and added:
    University of Phoenix hired models to be filmed to watch this renowned lecturer? Does that bother anyone else? Just...
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  19. This was featured in #Education
  20. thebasementupstairs reblogged this from visualturn and added:
    The education system. Smh
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